Zen and the Art of Persuasion. (part 3 of 3)
When you stop trying to push people all the way to commitment, you can start drawing them closer to purchasing, one step at a time.
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Search Engine Optimization Made Easy
Brad Callen’s step-by-step guide to building a new web site and slinging it to the top of the search pages. This 90-page e-book will be a valuable addition to your marketing library.
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Featured Articles
Are You Helping Competitors Steal Your Customers? (part 2 of 3)
Would it shock you to find out your advertising dollars may be promoting your competitor’s brand?
Confusion? Or Clarity?
Bob Hoffman wonders if most marketers are trying to confuse the conversation.
How many times do I need to run a newspaper ad?
I’m the owner of a shoe store, and of course have a limited budget. How many times do I have to run an ad in a newspaper before people see it and buy shoes.
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Signed, Malcom.
Imaginary Customers
Roy Williams believes you always get the wrong answer when you ask the wrong question.
